Google to Settle 5 billion dollars Lawsuit for ‘Private Mode’ Tracking

In a significant development, Google has reached a preliminary settlement in a US lawsuit accusing the tech giant of invading users’ privacy by tracking them in “private mode.” The class action, seeking at least $5 billion, sheds light on increased scrutiny of large technology firms.

Legal Proceedings and Settlement

US District Judge Yvonne Gonzalez Rogers put the trial on hold after the reported settlement. Earlier, the judge rejected Google’s attempt to dismiss the case, emphasizing the need to address user consent regarding data collection during browsing.

Allegations and User Privacy

The lawsuit, initiated by law firm Boies Schiller Flexner in 2020, alleged that Google tracked users’ activity even in “Incognito” or “private” mode, accumulating a vast amount of information on user preferences. This raised concerns about privacy invasion and unauthorized data collection.

Google’s Defense and Data Collection

Google argued that it had transparently communicated its data collection practices during private mode, although user assumptions often differed. The collection of search history, even in private viewing mode, was justified as aiding site owners in assessing content, products, and marketing performance.

Implications and Ongoing Legal Challenges

The terms of the settlement remain undisclosed, with a formal presentation expected for court approval. This development adds to Google’s recent legal challenges, including a $700 million settlement for alleged anti-competitive practices on its Play Store.

Google to Settle $5bn Lawsuit for ‘Private Mode’ Tracking

Conclusion

As the tech giant navigates legal complexities, the settlement underscores the ongoing debates around user privacy, data collection, and the responsibilities of major technology companies.